the welcome kit

Sensitive Smile Ritual

4.9 1,067 Reviewsacross this ritual’s 4 products

The complete whitening routine, built for sensitive teeth. Brush with 10% hydroxyapatite toothpaste, polish with peroxide-free Magic Powder, whiten overnight with the slow-release sensitive pen, and accelerate daytime sessions with the LED mouthpiece. Whitening without the wince — and the LED is yours to keep from your first kit.

  • Prep + Clean with 10% hydroxyapatite toothpaste
  • Polish + Brighten with peroxide-free Magic Powder
  • Whiten overnight with the sensitive whitening pen
  • Accelerate pen results with LED Mouthpiece
Save 50%Save 40%
  1. clean. 10% n-Ha Toothpaste High-dose hydroxyapatite daily paste — fluoride-free $12
  2. boost. Magic Powder Peroxide-free polishing powder — ~45 uses $39
  3. whiten. Overnight Whitening Pen Sensitivity-friendly — whitens while you sleep $39
  4. glow. LED Activator Yours to keep — ships in your first kit $39
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How to Use

10% Hydroxyapatite Toothpaste
Use desired amount on toothbrush. Brush thoroughly for 2 minutes, morning and night. Spit and rinse with water.

Magic Powder
Sprinkle a small amount onto your loaded toothbrush, or lightly dip a damp brush into the powder. Brush for two minutes, covering all surfaces. Rinse and smile.

Overnight Whitening Pen
Twist the base of the wand to dispense serum onto the brush tip. Before bed, apply a thin, even layer to the front surface of your teeth, keeping serum away from gums. Let it dry for 30 seconds before closing your mouth — it works while you sleep.

SNOW® LED Whitening Mouthpiece
For daytime sessions, apply serum, fit the mouthpiece, and plug into your device for 9 to 30 minutes. Remove, unplug, and rinse.

Ingredients

10% Hydroxyapatite Toothpaste
Sorbitol, Water, Calcium Carbonate, Hydrated Silica, Hydroxyapatite, Glycerin, Sodium Lauroyl Sarcosinate, Xylitol, Cellulose Gum, Hydroxyacetophenone, 1,2-Hexanediol, Flavor, Xanthan Gum, Stevia Rebaudiana Extract, Menthol, Mentha Piperita (Peppermint) Oil, CI 77891 (Titanium Dioxide), Sodium Citrate, Maltodextrin, Malic Acid, Tetrasodium Pyrophosphate, Pyridoxine HCL, Sodium Ascorbyl Phosphate, Sodium Chloride, Ubiquinone, Cyanocobalamin, Cocos Nucifera (Coconut) Fruit Oil.

Magic Powder
Calcium Dihydrogen Phosphate, Silicon Dioxide, Calcium Carbonate, Hydroxyapatite, L-tert-Leucine, Sodium Bicarbonate, Xylitol, Xanthan Gum, Magnesium Stearate, Oat Starch, Theobroma Cacao Extract, Eucalyptus Globulus Leaf Extract, Magnolia Acuminata Bark Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Sodium Saccharin, Menthol, Flavor (Lavender), Sodium Benzoate, CI 42090, CI 17200.

Overnight Whitening Pen
Water (Aqua), Carbamide Peroxide, Glycerin, Hydrogen Peroxide, Potassium Nitrate, Propylene Glycol, Xylitol, Carbomer, Triethanolamine, Stevia, Peppermint Oil, Sodium Tripolyphosphate, Sodium Stannate, Hydroxyapatite.

Ingredient lists may change or vary from time to time. Please refer to the ingredients listed on the product packaging you receive for the most up to date list.

Subscription & Disclaimer

How the subscription works: your first kit includes all four products — toothpaste, Magic Powder, overnight whitening pen and the LED mouthpiece — at 50% off. Refill deliveries include the toothpaste, powder and pen only, at 30% off their combined regular price; the LED mouthpiece is yours to keep and does not reship. Refills arrive every two months by default — switch to monthly or every three months, skip, pause or cancel anytime from your account.

Keep out of reach of children. For ages 12 and up. For use on natural teeth only. Discontinue use and consult a dentist if you experience pain, discomfort, or sensitivity. Results may vary.

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The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ
The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ
ritual.

the sensitive

Smile ritual.

clean.

10% n-Ha Toothpaste

10% n-Ha Toothpaste

Start with a clean foundation. Removes surface stains and preps enamel for maximum serum absorption.

boost.

Magic Powder

Magic Powder

Peroxide-free polishing powder lifts surface stains gently — brighter with every brush.

whiten.

Overnight Whitening Pen

Overnight Whitening Pen

Slow-release serum works overnight — whitening designed for sensitive teeth, without the wince.

glow.

LED Mouthpiece

LED Mouthpiece

Accelerate daytime sessions with gentle blue LED light. Just 9 minutes a day.

“I have the most sensitive teeth and gums ever … this did not irritate my gums or teeth at all.”
— Emily T.
“Was very surprised there really was NO sensitivity at all for me.”
— Pam R.
“This has worked better than I thought it could! I have very sensitive teeth and have had no issues at all using this.”
— Kris W.
“I saw a difference the first time. I used it for 14 days straight and my teeth are sparkling white.”
— Joanna W.
“I have seen a difference in just a few days. Easy to apply. Will be buying more.”
— Debbie W.
“Great way to whiten teeth! So easy and absolutely no sensitivity!”
— Donna K.
4.8 average across SNOW®
15k+ verified reviews across SNOW® ✓
2.5M+ smiles brightened

LED Accelerator

Sensitive-Safe

Gentle blue LED designed for comfortable, irritation-free sessions.

Pairs With Any Pen

Works with every SNOW whitening pen — apply, insert, glow.

LED Accelerator

Included in Your Kit

Ships with your first ritual delivery — yours to keep, never rebills.

LED Technology

Blue light bathes every tooth evenly. No strips, no mess.

See why thousands choose snow

Not all whitening solutions are created equal. Discover what makes Snow a smarter, safer choice for achieving a brighter smile.

Traditional Whitening
Gentle on enamel Yes No
Designed for sensitive teeth Yes No
Dentist-inspired formulas Yes No
Professional results at home Yes No
Complete whitening system Yes No
Easy daily maintenance Yes No

Real results.

Before After
Maria S. Magic Teeth Whitening Powder®
Before After
Cathalina A. Magic Teeth Whitening Powder®
Before After
Jennifer P. SNOW® ZAHNWEISS-SET FÜR ZU HAUSE

Individual results may vary. Photos from verified Snow customers. No filters applied.

Which formula is right for you?

Extra Strength

Visible results, fast.

  • Coffee, wine & tea stains The stubborn ones
  • Noticeable results Within first few uses
  • Enamel Safe Part of your daily routine
  • Already whitened before, ready to go stronger
Shop Extra Strength

Sensitive

Gentle, everyday whitening.

  • Sensitive teeth or first time whitening
  • Prefer a gradual approach Comfort first
  • Support enamel while whitening
  • Daily routine ready
Shop Sensitive

Purple

Instant optical brightness

  • Immediate Results For life's big moments
  • Instant optical brightness Great before events
  • Social-first TikTok and Gram-worthy results
  • Already whitening Want the next level
Shop Purple

Real Results, Real Smiles

4.9
Rated 4.9 out of 5 stars
405 Reviews
4.9
Rated 4.9 out of 5 stars
Based on 405 reviews
Slide 1 selected
405 reviews
  • A
    Alexis
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Works like magic

    Seriously the best whitening pen I've used. It works so fast and doesn't have a weird after taste

  • J
    Jeremy
    Verified Reviewer
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Magic Serum

    This serum not only tastes good but everytime I use it, I notice my teeth get a shade whiter within a few minutes of applying. Love it

  • KT
    Kelvin T.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 7-10+
    What are your teeth staining habits? Coffee and/or tea
    Rated 5 out of 5 stars
    Refreshing

    Truly emits a radiance on my teeth and works well with its dissolving effect.

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    1 year ago

    Hi Kelvin,

    Thank you so much for the fantastic 5-star review! We are thrilled to know that you had a great experience with us. Your kind words mean a lot, and we're delighted to hear about the positive results you've seen. It's customers like you who inspire us to continue providing the best service possible. We're grateful to have you as part of the SNOW family and look forward to serving you again soon!

    Warm regards,
    Muhammad at SNOW ❄️

  • JW
    Joanna W.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 7-10+
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? First use
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Excellent

    I saw a difference the first time. I used it for 14 days straight and my teeth are sparkling white. Love my snow.

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    2 years ago

    Hi Joanna,

    Thank you very much for providing this excellent feedback. We are very pleased to learn that you are happy with our services.

    -Jolly at SNOW

  • KT
    Kelvin T.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Fast results

    Easy to use and can see a positive shade difference in my teeth

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    2 years ago

    Hi Kelvin,

    Thank you very much for providing this excellent feedback. We are very pleased to learn that you are happy with our services.

    -Jolly at SNOW

  • AG
    Ashley G.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Extremely satisfied customer

    I purchased the 1-yr supply of SNOW teeth whitening wands after having recently purchased the kit. I am beyond pleased with the results I’ve seen for myself within 3.5 weeks use and only 3 times each week. The simplicity of the kit made it super convenient and the best part is the sensitivity free formula! I am super excited to see the continuing results for the YEAR to follow with this recent purchase! You won’t regret this, and best of all the Affirm payment option was the cherry on top!

  • AR
    Adam R.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Great product

    I absolutely love this product and everything I've gotten from SNOW. Does exactly💯 what it advertised.

  • TM
    Tiffany M.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 7-10+
    What are your teeth staining habits? All of the above
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? Some but not bad
    Rated 5 out of 5 stars
    So shocked!!

    I can’t believe how quickly it worked. I thought maybe it would whiten them a little but my teeth after just a week are at least 5-7 shades lighter. It’s insane.

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