BACK IN STOCK! | 10% Hydroxyapatite Toothpaste

10% Hydroxyapatite Toothpaste 10% Hydroxyapatite Toothpaste 10% Hydroxyapatite Toothpaste 10% Hydroxyapatite Toothpaste 10% Hydroxyapatite Toothpaste 10% Hydroxyapatite Toothpaste 10% Hydroxyapatite Toothpaste 10% Hydroxyapatite Toothpaste 10% Hydroxyapatite Toothpaste

10% Hydroxyapatite Toothpaste

4.9
Rated 4.9 out of 5 stars
66 Reviews

Gently polishes and freshens to leave teeth feeling smooth, clean, and visibly brighter. Formulated with the clinically-support level of 10% Hydroxyapatite (HAp)*, a biomimetic mineral naturally found in tooth enamel, plus CoQ10, vitamins B6, B12, and C, coconut oil, and peppermint. 

A gentle, enamel-conscious formula made for everyday use. Ingredients backed by research. Beauty inspired by science.

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Nano-Hydroxyapatite Toothpaste

Nano-Hydroxyapatite Toothpaste

How to Use

1. Use desired amount on toothbrush.

2. Brush thoroughly for 2 minutes

3. Spit & Rinse with water (optional rinse)

4. Use morning and night for best results.

Pro tip: Use with SNOW® Whitening Powder for best results

Ingredients

Sorbitol, Water, Calcium Carbonate, Hydrated Silica, Hydroxyapatite, Glycerin, Sodium Lauroyl Sarcosinate, Xylitol, Cellulose Gum, Hydroxyacetophenone, 1,2-Hexanediol, Flavor, Xanthan Gum, Stevia Rebaudiana Extract, Menthol, Mentha Piperita (Peppermint) Oil, CI 77891 (Titanium Dioxide), Sodium Citrate, Maltodextrin, Malic Acid, Tetrasodium Pyrophosphate, Pyridoxine HCL, Sodium Ascorbyl Phosphate, Sodium Chloride, Ubiquinone, Cyanocobalamin, Cocos Nucifera (Coconut) Fruit Oil.

Disclaimer

KEEP OUT OF REACH OF CHILDREN.

For ages 6 and up; children under 12 should use with adult supervision. For oral use only. Do not swallow. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Do not use if allergic to any listed ingredients. Discontinue use if irritation occurs and consult a dentist. Ingredient lists may change from time to time.

Please refer to the ingredients listed on the product packaging you receive for the most up to date list.

RESULTS MAY VARY.

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

“The BEST! ”

— Amanda S.

“I absolutely love it.”

— Amber T.

“Invest in your Dental Health”

— Benny T.

“Best Teeth Whitening”

— Carol T.

“It works. I've been using SNOW for years!”

— Cathy C.

“I am more than impressed ... ”

— Donna H.

“Amazing results in a very short time!”

— Jennifer F.

“Whiter in just three sessions!!”

— Joelle

“Best product for ON THE GO”

— Jordan H.

“Easy to use no sensitivity”

— Karen O.

“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”

— Katherine I.

“OBSESSED The best teeth whitening product I have ever used !!! ”

— Kavanna H.

“Great product my teeth have turned 5 shades whiter in just a couple weeks!”

— Noah

“The “nano-hydroxyapatite” is a game changer.”

— Phuong N.

“ok wait… these actually work lol.”

— Sarah

“It works and is great for sensitive teeth like mine!”

— Tiffani

“The BEST! ”

— Amanda S.

“I absolutely love it.”

— Amber T.

“Invest in your Dental Health”

— Benny T.

“Best Teeth Whitening”

— Carol T.

“It works. I've been using SNOW for years!”

— Cathy C.

“I am more than impressed ... ”

— Donna H.

“Amazing results in a very short time!”

— Jennifer F.

“Whiter in just three sessions!!”

— Joelle

“Best product for ON THE GO”

— Jordan H.

“Easy to use no sensitivity”

— Karen O.

“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”

— Katherine I.

“OBSESSED The best teeth whitening product I have ever used !!! ”

— Kavanna H.

“Great product my teeth have turned 5 shades whiter in just a couple weeks!”

— Noah

“The “nano-hydroxyapatite” is a game changer.”

— Phuong N.

“ok wait… these actually work lol.”

— Sarah

“It works and is great for sensitive teeth like mine!”

— Tiffani

Beautiful Ingredients.

Every ingredient is chosen with intention to whiten effectively, support enamel, and leave your smile feeling fresh.

Hydroxyapatite (HAp)
A biomimetic mineral form of the same ingredient that naturally makes up 97% of your teeth material and 70% of your dentin. HA has been the subject of significant research for decades with a wide variety of potential benefits across dentistry and oral care.
Xylitol
A natural sweetener from fruits, vegetables, and birch trees. Sweet on your tongue, invisible to oral bacteria. Decades of dental research backs it.
CoQ10 (Ubiquinone)
An antioxidant naturally produced by your body. Helps support the look of healthy gums as part of your daily care.*
Vitamin B6 | B12
Vitamins B6 & B12, are essential nutrients tied to energy and wellness. Added to support your daily oral care ritual.*
Vitamin C (Sodium Ascorbyl Phosphate)
A stable form of vitamin C, known for its antioxidant role across skincare and wellness. Helps support oral wellness as part of your daily routine.*
Coconut Oil
From coconuts, known for oil pulling and traditional wellness. Smooth, nourishing, plant powered.
Peppermint Oil
Leaves your mouth feeling clean and refreshed after every session.
Lavender
From lavender flowers, known for their calming aroma. Bringing a floral finishing to your wellness ritual.
  • Recyclable
  • Vegan
  • Fluoride Free
  • Paraben Free
  • Cruelty Free
  • Gluten Free
The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ
The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ
The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ

Which formula is right for you?

Visible results, fast.

  • Coffee, wine & tea stains The stubborn ones
  • Noticeable results Within first few uses
  • Enamel Safe Part of your daily routine
  • Already whitened before, ready to go stronger
Shop Extra Strength

Gentle, everyday whitening.

  • Sensitive teeth or first time whitening
  • Prefer a gradual approach Comfort first
  • Support enamel while whitening
  • Daily routine ready
Shop Sensitive

Instant optical brightness

  • Immediate Results For life's big moments
  • Instant optical brightness Great before events
  • Social-first TikTok and Gram-worthy results
  • Already whitening Want the next level
Shop Purple

Beautiful results.

Maria S. Purple Teeth Whitening Powder
Cathalina A. Teeth Whitening Powder
Jennifer P. SNOW® Diamond Series Teeth Whitening Kit | Professional Whitening at Home (3 Serums)

Individual results may vary. Photos from verified Snow customers. No filters applied.

Questions? We have answers.

What makes the Sensitive Toothpaste different from other whitening toothpastes?

The Sensitive Toothpaste whitens your teeth, strengthens your enamel, and actively fights tooth sensitivity all-in-one with dentist-recommended ingredients like Potassium Nitrate and Sodium Fluoride. It’s the perfect gentle whitening toothpaste for someone with sensitive teeth.

Will this toothpaste help with tooth sensitivity?

Yes! This toothpaste contains Potassium Nitrate – a dentist-approved compound that actively reduces tooth sensitivity by calming the nerve fibers in the teeth. Additionally, this toothpaste is formulated with both Sodium Fluoride and Hydroxyapatite for extra protection against, cavities, tooth decay, and sensitivity.

Will this toothpaste whiten my teeth?

Yes! This toothpaste is formulated with Hydrogen Peroxide – the same essential whitening ingredient used in most dental offices and found inside our best-selling whitening serum.

What does this toothpaste taste like?

This toothpaste is formulated with Peppermint Oil for a fresh, minty, natural, and not too overpowering taste – like toothpaste should be!

I have a coconut allergy. Can I use this toothpaste?

Do not use this toothpaste if you have a coconut allergy.

Reviews for 10% Hydroxyapatite Toothpaste

4.9
Rated 4.9 out of 5 stars
66 Reviews
Write a Review (Opens in a new window)
66 reviews
  • HM
    heather m.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 7-10+
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? First use
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Love!

    Truthfully works!

    Featured
    Was this helpful?
  • FD
    Fran D.
    Verified Buyer
    I recommend this product
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? First use
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    White as fresh snow

    I went away and forgot to pack my toothpaste. After 3 days with regular toothpaste, my teeth were still whiteish, but after returning & brushing with this, they bounced back to brilliantly white after one brushing.

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  • SM Profile picture for Sheri M.
    Sheri M.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Hands down my favourite toothpaste

    This toothpaste is my absolute favourite for a few reasons, it has a ingredient to strengthen my enamel, it’s whitening and fluoride free

    Featured
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  • HR
    Huber R.
    I recommend this product
    How many shades whiter are your teeth? 7-10+
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 8+ sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Snow

    My teeth are really white after only 2 months of using. Feel healthier would 100% recommend.

    Featured
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  • SV Profile picture for Sophie V.
    Sophie V.
    Verified Buyer
    I recommend this product
    What are your teeth staining habits? Coffee and/or tea
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Excellent so far!

    So far so good! I like the idea that my enamel is being rebuilt with these vitamins and minerals…

    Featured
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    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    2 years ago

    Hi Sophie,

    Thank you very much for providing this excellent feedback. We are very pleased to learn that you are happy with our services.

    -Jolly at SNOW

  • SK
    Sinem K.
    Verified Buyer
    I recommend this product
    What are your teeth staining habits? Coffee and/or tea
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Snow-tastic

    I really like these two! I use them morning and night. They have made my teeth not as sensitive and yet still leave them feeling fresh. I’m excited to see how it works long term.

    Featured
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    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    2 years ago

    Hi Sinem!
    Thank you for your review. I am very glad to see that you have been enjoying the SNOW whitening toothpaste! Thank you for trusting SNOW!
    -Angie with the SNOW Team❄️

  • NP Profile picture for Nicholas P.
    Nicholas P.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 7-10+
    What are your teeth staining habits? None of the above
    How soon did you start seeing results? 8+ sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Excellent

    I use several different toothpastes, including a Crest addition to these two Snow pastes. Teeth have gotten significantly whiter since using these Snow pairs. A definite win for all ppl trying to whiten teeth!

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    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    3 years ago

    That is wonderful to hear Nicholas!

    If you ever need any assistance, please do not hesitate to reach out to support@trysnow.com.

    Thank you!
    The SNOW Team

  • GJ
    Gretchen J.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Tobacco
    How soon did you start seeing results? 8+ sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    The best

    My teeth look great and I don’t have any allergic reactions as I do to so many toothpaste’s

    Was this helpful?
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